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BROAD VALUES
(Get to know BROAD in 8 minutes)
BROAD values are reflected in its products, customer service and management style. When decisions are made within the company, the primary consideration is whether the result conforms with BROAD values. For some new companies, perhaps impact on the bottom line is more important. For some similar companies, getting larger is the primary concern. But what would happen if all companies made decisions based on strong values?
In an era in China when the structure and moral values of society are changing, BROAD has retained principles such as environmental protection, respect for intellectual property rights, no price gouging, no predatory competition, no tax evasion, no bribery, etc. BROAD has placed morals and ethics as a top priority.
In an era when most companies are diversifying at frenzied pace and purely focused on size, BROAD has stuck with what it is good at. The company makes products of a quality and provides service to a degree others cannot duplicate. Excellence is more important than growth.
In an era of global warming, environmental degradation and ozone depletion, BROAD specializes in absorption chillers powered by clean and recyclable energies. BROAD chillers also use non- polluting refrigerant. The company has a continual goal of enhancing energy efficiency and minimizing pollution. Protecting our future is more important than profit.
In an era of recurring seasonal power shortages, BROAD produces only non-electric air conditioning systems, reducing investment in dozens of power stations around the world. Using our shared resources responsibly is more important than any single company's interest.
In an era of continuous deterioration of air quality and increasing respiratory diseases worldwide. BROAD has developed its clean & beautiful indoor units which can adsorb particles and smoke, and kill bacteria. BROAD has placed human health as important as our own.
In an era of indifferent interpersonal relationships, unbalanced economic ecosystem and money worship, BROAD has focused on creating more values for customers, caring for employees and being fair to partners. Love is more important than anything else.
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