Dialogue: Broad vs. The World
Seeking the direction for 7 billion people
The global population has reached 7 billion on April 11th, 2010. These people need pure air, clean water, and safe food. Every piece of paper, every kWh of electricity, every drop of water and oil comes with environmental price.

How to reduce people’s consumption of energy to a sustainable level? This is one of the greatest challenges faced by all mankind.

There is no alternatives: human beings can only heal themselves by healing the environment first.

Please let us hear your voice.
Green Expo, Low-carbon Expo
Broad: For a World with Less Air Conditioners
Each Expo is driving civilization to leap forward. Under the theme of ‘Green Expo, Low-carbon Expo’, Broad Air Conditioning — as the global partner of Expo 2010 — strives to provide energy-saving, environmental-friendly, reliable and comfortable central air conditioners for the whole Expo venue. It’s our honour to contribute to a successful and unforgettable Expo.

Our biggest dream, however, is a world with LESS air conditioners.

Why would a corporation that makes money by selling air conditioners have such a wish?Click here for answers.
Why Should You Come to the Broad Pavilion?
To experience miracles.
Technology experience: Broad is a company that focuses only on original technologies, so visitors at the Broad Pavilion are able to experience things that they never could before.

Life experience: a restaurant that serves 100% organic food; a photography exhibition that focuses on mankind’s relation with nature.

Young visitors may find more joy in the multimedia experience of combining traditional slides and 4D audio-vision. You’ll find yourself in the outer space, gazing over at the change of weather on earth, or you’ll mingle into the urban landscape and get a taste of the richness of everyday life.

Please join us for more miracles.
The Broad Pavilion
Green Architecture Created by Broad
- Zero architectural junk: BSB (Broad Sustainable Building) cuts the architectural junk in half.

- Low energy consumption: 1/10 of traditional architecture.

- Safety: BSB passes Level 9 earthquake-resistant test of China Academy of Building Research.

- Rapid construction: it takes only one day to build the 8-storey Broad Pavilion.

How did we do it?
The Past, Present and Future of BSB
　
BSB, which stands for Broad Sustainable Building, is an enterprise that would take more than a few days. Since 2009, two ‘prototypes’ of BSBs were erected in Broad Town, Changsha, China. A developed version of BSB will show up in the Broad Pavilion of Expo 2010. Later this year, BSB will see its first appearance in Beijing in the form of a green, sustainable 5-star hotel.

Let’s walk you through the history of BSB here.
To Protect Life
Life Mobile and the Future of Internet of Things
‘The Life Mobile is an invention that embodies our aspiration to protect life. We create this product in order to bring clean, comfortable air of low cost to mankind with our advanced energy-saving, environmental-friendly air cleaning technology.’
— Zhang Yue, President of Broad Group

With its expertise in the field of air conditioning and purifying, Broad manages to embed sensors that detect air pollution index into a smartphone. You’ll never be kept in the dark about the quality of the air around you.

How does Broad protect life with a cellphone?
The Broad Journal
　
Green is the keyword of China in 2010, and this is an era when social networks, micro-blogging and weblogs reign the flow of information. By launching The Broad Journal, we intend to raise people’s awareness of the environment and their curiosity towards the earth.

The Broad Journal is coming soon.
What Is "Organic"
Organic = Healthy + Delicious + Low Carbon

1-Organic Food
Food grown and produced without chemicals

2- Organic Plantation
Does not use chemical fertilizers, pesticides or herbicides and its land and water do not contain harmful chemicals finally, air is also clean.

3- Organic Farming
Does not use growth stimulants, antibiotics or other chemical products.

4- Organic Processing
Does not use preservatives, dyes, MSG or other chemical products

5- Organic cooking
Does not use MSG, chicken essence or other chemicals to adjust flavors; Does not use detergent, brighteners or chemically treated cleaning rags.

6- Organic Restaurant
In addition to serving food that does not contain chemicals, the restaurant environment, including walls, floors, ceiling, furniture and table cloths also do not contain chemicals

 7- Organic Diner
A true Organic Diner emphasize: the food's ingredients, not the seasoning; the flavor notthe style; the healthiness of food, not the grandeur.

8- "Organic" value”
Organic food help us avoid damage to the healthy body and helps the land and water avoid being polluted by pesticides and chemical fertilizers and avoids the carbon emissions that result from the production of pesticides and chemical fertilizers; for example, the production of one kilogram of non-organic food, the pesticides and chemical fertilizers used produce 0.3-0.8 kilograms of CO2.
Broad opened this organic restaurant as one of many low carbon exhibits in its Expo Pavilion
The main objective of the restaurant is to promote the development of organic food prodcution today, chemically produced foods flood the world, making organically farmed and produced foods are, and their resulting price high
According to UNEP's report , if man can change its incorrect direction of using chemical farming, organic farming could support all people, and on that day, organic food would no longer be the privilege of the upper society.
Orgaic Restaurant Online reservation